Brand guidelines
How we present HiringCoachAI to the world
These guidelines are for partners and collaborators representing the HiringCoachAI brand. Consistent use of our visual identity builds trust and ensures HiringCoachAI is recognized correctly across every surface.
01 · Brand colors
Our primary palette
Three colors define the HiringCoachAI identity. Use these consistently across all brand materials, both print and digital.
Black · Primary
#000000
RGB 0 0 0
C:0 M:0 Y:0 K:100
White · Primary
#FFFFFF
RGB 255 255 255
C:0 M:0 Y:0 K:0
Purple · Accent
#764BA2
RGB 118 75 162
C:66 M:79 Y:3 K:0
02 · Typography
Type system
Inter is the HiringCoachAI typeface for product, marketing, and brand materials. JetBrains Mono is reserved for color values, code, and data.
Inter · Primary
Headlines, interface, body copy, and the wordmark (Semibold).
JetBrains Mono · Supporting
Color values, numbers in specs, and code samples only.
03 · Logo system
Logo variants
Our logo comes in two forms: the standard logo for product and general use, and the domain logo for advertising. Each is available for both light and dark backgrounds.
Standard logo · product interface
Use this version across product UI, presentations, and general brand contexts.
Domain logo · advertising and promotion
Use this version in advertising, social media, and external placements where the domain name strengthens brand recognition.
Square icon
The standalone icon for app icons, favicons, and avatars where the full wordmark is not required. The purple tile is the accent version for app stores and profile images.
Accent logo
The purple logo is for a single brand-color moment on white or very light backgrounds. Default to the black or white versions everywhere else.
Signal node · decorative element only
The signal node at the center of our mark can appear as a decorative graphic accent in advertising and creative materials. It must never be used as a standalone brand logo.
04 · Logo usage
Background and contrast
The logo must always be legible. Switch between black and white logo versions based on the background brightness. The threshold is at brightness 70.
Approved backgrounds
Use solid colors, simple gradients, or minimal imagery with a clean, modern feel. Avoid anything that competes with the logo or contradicts the brand.
Solid black or very dark backgrounds. Always use the white version of the logo.
Solid white or very light backgrounds. Always use the black version of the logo.
Do not place the logo on complex, patterned, or visually competing backgrounds.
Do not use non-approved fonts, italic distortion, drop shadows, or text effects on the brand name.
- Do: Use solid colors or simple abstract gradients as backgrounds
- Do: Use minimal imagery with a clean, modern atmosphere
- Don't: Do not place the logo on overly complex or patterned backgrounds
- Don't: Do not apply font effects, distortion, or shadows to the wordmark
- Don't: Do not stretch, skew, recolor, or alter logo proportions in any way
- Don't: Do not use the signal node alone as the brand logo
05 · Co-branding
Co-branded logo lockup
When the HiringCoachAI logo appears alongside a partner's logo, follow these guidelines to maintain visual clarity, balance, and hierarchy between both brands.
Partner's logoFull logo (icon and wordmark), a vertical divider, then the partner logo. Keep both at similar visual weight.
Partner's logoBoth logos should appear at the same optical height. Adjust the partner logo size to match.
Partner's logoDo not use the square icon alone in co-branded lockups. Always include the full wordmark.
Partner's logoDo not use a “×” or “+” symbol to connect the two logos. Use a vertical divider line only.
Do not use the wordmark without the accompanying icon. The full lockup must always appear together.
Partner's logoDo not stack logos vertically or allow significant size disparity. Both logos should carry similar visual weight.
- Do: Use the full lockup (icon and wordmark) alongside the partner logo
- Do: Separate with a vertical divider and keep both logos at similar visual weight
- Don't: Do not use a × or + symbol to connect logos
- Don't: Do not use icon-only, wordmark-only, or stacked variants in lockups
- Don't: Do not place the combined lockup over a busy background
- Don't: Do not alter color, proportion, or add effects to either logo
06 · Downloads
Brand assets
Download official logo files and brand documentation.
Brand assets
SVG (vector) and PNG files for every logo, icon, and decorative element. Use files exactly as provided. Do not modify, recolor, or distort any element.
- Standard logo for light backgroundshiringcoachai-standard-light
- Standard logo for dark backgroundshiringcoachai-standard-dark
- Standard logo in the accent colorhiringcoachai-standard-purple
- Domain logo for light backgroundshiringcoachai-domain-light
- Domain logo for dark backgroundshiringcoachai-domain-dark
- Square icon for light backgroundshiringcoachai-icon-square
- Square icon for dark backgroundshiringcoachai-icon-square-inverted
- Square app icon in the accent colorhiringcoachai-icon-square-purple
- Mark only, blackhiringcoachai-mark-black
- Mark only, whitehiringcoachai-mark-white
- Mark only, accent colorhiringcoachai-mark-purple
- Signal node, decorative onlyhiringcoachai-node-single
- Signal node group, decorative onlyhiringcoachai-node-group
- Co-branding clear-space diagramhiringcoachai-cobranding-spacing
